William Hill has been around since 1934 and is the largest bookmaker in the United Kingdom. Its strong retail arm has given it a high amount of brand equity that helps it maintain its prestige among punters.

The William Hill online business is operated from Gibraltar, and in order for it to operate in the UK, it is licensed by the Gambling Commission. William Hill is also a member of IBAS.The company is listed on the FTSE 250 stock exchange in London, putting it among the United Kingdom’s most respected publicly-traded entities.

The result of the OpenOdds William Hill review

Our William Hill review reflects the prestige behind one of the UK’s top bookmakers. One of the things that makes William Hill stand out is the brand equity it possesses in the marketing realm. A survey that William Hill cites on its corporate website shows that the brand reputation is the second-most important piece of criteria for punters when deciding on a bookmaker. This certainly boosts William Hill’s case because it is the most-trusted brand in the United Kingdom and one of the best online bookmakers in general. If you’re one of those punters who wants to stick with people who have a long track record of knowing their stuff, your money and information will surely be in good hands with William Hill.

William Hill has an impressive variety of sports, and in the football market in particular you have a whole slew of options in Britain. While there are options for other European markets, it’s clear that there is a focus on the domestic leagues on the UK site. With all of the casino options as well, you won’t be short on games to play. There are options for live streaming for video, radio, and podcasts also available during your betting experience, ideal for those looking to watch the action live as they place their wagers in real time. The free deposits, mobile apps, numerous payment methods, and a cash out option are some of the other reasons that make William Hill a staple of any punter’s betting portfolio. We see William Hill at number 2 in our Top 10 bookmakers and as such give a William Hill rating of 92 out of 100.

Experiences with William Hill: The strengths of this British bookmaker.

  • The sportsbook has 27 sports for punters to place wagers on.
  • The offering also includes a whole separate tab for the booming virtual world.
  • Also possible to bet on politics, TV/specials, and lotteries within the sportsbook.
  • Options other than the sportsbook give you plenty of activities for you to place your bets on.
  • A presence both online and retail offers a multichannel experience ideal for those who are game for an experience both in brick-and-mortar and in cyberspace.